Did you know that the human brain processes visual information 60,000 times faster than text? Or, that on an average, people read only 28 per cent of the words on a webpage?
This is because our brains are hard-wired to process visual information faster than texts. This reality soon propelled an era of using infographics to share all types of information.
What are infographics?
Infographics is the fancy word given to graphical representation of information, resulting in an awesome visual experience. The highly graphical tool displays information in an innovative way that is easily understood and digested by the target audience.
Connect with Stylus, a notable graphic design company in Mumbai and convert the mountain of text into smart infographics, so as to capture the attention and imagination of your audience.
Why use infographics?
1. Attention seeker
Humans naturally love facts, stats and other graphical elements. Engaging infographics allow for quick consumption, beyond just words on a page. In addition, combing text and graphics wisely, enables the communicator to highlight the strength and diminish the weakness of the two mediums used.
2. Brand awareness
Infographics accommodate not just texts and numbers, but can consume vital business information such as logo, website address, email and other contact details. Infographics ‘show’ rather than ‘tell’ which proves to be far more effective than para of writings.
3. Simplify the complicated
With a plethora of information flowing through the Internet each day, your target audience is looking for small chunks to of relevant information. Visual elements definitely walk the red carpet here as they help to simplify the complicated using graphs, pictures and simplified texts.
Use an infographic to show why you are better than your competitor or why your product or service is more innovative than the outdated substitutes. Use it to show how you have progressed over the years. Reasons and uses; both endless.
5. Social in nature
An infographic, simply put is an image. Post the image or its URL on social media like Facebook, Twitter, Instagram, and Pinterest to encourage likes, views and shares to benefit your business. Also, share the same through all forms of written communications such as emails, newsletters, press releases, and blogs to further generate awareness.
Most of us today have accounts on various social media. We casually scroll through the newsfeeds and walls without realizing a fact that we click on images or infographics more than we click on a text-rich article. Needless to say, this is the power of visual content.