You may have noticed the growing advancements in communication technologies these days. Hence, more and more companies are trying different methods to put their message in front of as many people as possible. One aspect of content marketing has gained massive traction over the last few years is micro content.
What exactly is micro-content?
In simple words, any information, content or creative work easily consumed within 10 seconds or less is termed as micro content. It conveys shreds of information that answers a specific question, solve a peculiar problem and leave an impression within that short time.
Many organisations are struggling to leverage the power of micro content to increase their exposure in the market. Social media and micro content together give you massive exposure and traffic, which will eventually increase sales and help you create a vast customer base.
There are many micro video marketing companies that are now engaged in creating amazing and interactive micro content for your business. It is essential to utilise micro content correctly to fulfil your objective. A few effective methods to implement micro-content with modern technologies are as follows.
Chatbots are one of the most common ways to use artificial intelligence. Most of the modern software are using chatbots to solve customer queries. These use micro content as an auto-response to answer questions.
- Voice messages
Micro content is commonly used in short voice messages that you hear when you command an application, such as Alexa, Siri or other software in washing machines, computers, automobiles, etc. The response that you hear is micro content in the form of sound.
- Search page results
Micro contents are easy to find in search page results. When searching for a specific topic in search engines, each result has a short text description below the title or URL. These descriptions are micro contents, which play an important role in attracting the audience to a certain website or blog.
A flowchart is another way of implementing micro content. It generally depicts the structural or functional flow of a software or process. It may act as a blueprint to construct a system or it can help you to explain the overall structure and function of the system using images.
Tags play a vital role in organising content. Although these are not visible to regular users, developers and technical writers make use of tags to organise their content.
Micro content makes your software more user-friendly. Today, you can hire one of many expert micro content marketing companies to create micro content for your business. You can also create it yourself using specific software such as MadCap Flare. Here, you can implement micro content by adding specific features such as follows.
- You can add custom featured snippets that appear with your content when the user searches for it. These appear at the top of the regular search results and provide information to the user using a few words.
- You can also create a FAQ database containing the most commonly asked questions and answers.
- You can create your own question and answer combination to create a chatbot. It will appear when an user asks a particular question.
- You can also generate reports to view files with micro content links, view customised empty phrases and responses, etc.
You need to analyse the market, customer demands, and queries before creating micro content. Strong research and appropriate software will help you in that. However, you can also simply hire one of several micro content marketing agencies to generate your micro content. Stylus Solutions is one such company that creates high-quality micro content as per your requirement. You can visit www.stylusolutions.com or mail your queries at [email protected].