Videos are created to leave a lasting impact on the audience. Some videos fulfill their purpose of piquing the interest of a large crowd and some fail to do so which takes us to the question of ‘’how do some videos reflect differently from others’’? The answer is simple, the creativity and different quality factors included in the video, one such factor being the colors used. Each color gives a different vibe and they are widely associated with emotions, characteristics, traits, atmosphere, tones, and numerous other features. To understand this world of colors and to be skilled at developing videos one should understand the true nature of colors.
Videos can attain a lot of attention from the viewers, and understanding the different functionality of colors can help greatly. When developers and creators learn how colors affect and spark connection among the audience only then the videos can be marked as effective and thoughtful. To help designers work more efficiently, there are certain directions and strategies that exist. The most accepted and popular strategy is to use the color theory. Multiple definitions exist around color theory but designers and content creators mostly follow the rules and guidelines presented originally.
Breaking down the color wheel
Based on color theory, the first color wheel was proposed and invented by Sir Isaac Newton, because of which colors are popularly known to be a part of both science and art. Color theory has evolved and revised for centuries, the main reason why it is still termed as a theory and is not definite. Firstly, the color wheel includes three basic colors popularly also termed primary colors; yellow, red, and blue. Next comes the secondary colors, acquired by mixing the primary colors; green, orange, and purple. Lastly, the color wheel includes the tertiary colors formed by mixing the primary and secondary colors, and colors like Red-Orange and Blue-Violet come into existence. Further, the color wheel can be divided by drawing a line in the middle and each side is separated into warm and cool colors. Warm colors like red, orange and yellow are linked to energy, warmth, and achievement whereas, cool colors like blue, and green are used to recall emotions of peace, tranquility
The color wheel follows simple principles, it shows how colors that are placed side by side can work in coordination and colors at opposite ends enhance each other. With the help of color wheels, video developers can work in a more systematic way with colors and the chances of mishaps are low. The perfect understanding of colors is essential to bring out the best in any kind of video. Color theory can be daunting to many due to the complex technical factors associated with it, and to create that perfect video without facing hiccups on the way, professional help can be acquired from companies like Stylus Solutions based in Mumbai, a content developing company aiming to assist in all kinds of content creation. Other than learning the Color theory some other techniques can be incorporated while designing videos, let’s take a look at some of these techniques.
Consider the target audience
Different videos aim to set different tones and the major chunk of this factor is assisted by the proper use of the color palettes. Humans can associate colors with something more meaningful rather than just seeing them as a part of nature. Also, different cultures have derived meaningful associations with colors. Let’s understand how these tones reflect a better understanding of videos and the message they are trying to sell. Introducing instructional videos to smaller children, it is always advised to use primary colors as they are more associative and understandable to the younger audience. Including neutral or more advanced shades in learning videos for smaller kids can deviate the video from the target audience. Adjust the colors and make it more animated and interactive so that the kids can enjoy focusing on the subject or topic being discussed. A toddler cannot be expected to ignore the colors and focus on the content as they relate and attract most to different colors.
Avoid using numerous colors
Using multiple colors might seem like the best idea while developing videos but it is not encouraged. Numerous colors can fail to invoke visual stimulation in the audience, as it will only confuse them. It can seem easy and satisfying to keep changing the colors but too many colors can distract the audience from the content and divert their attention. Colors exist to enhance the surroundings not to attract the entire focus of the audience. It is not easy to adjust our vision to colors and rapid change of colors will only diminish the quality of videos. Focusing on limited colors and achieving maximum creativity while maintaining the video’s tone must be the priority.
Work with complementary colors
Complementary colors are often used by video developers to peak interest among the users but it can go wrong if not done properly. The other phase of this color scheme is using split complementary colors, where two or more colors directly opposite to each other are used. The biggest drawback of complementing two colors is the use of the wrong colors, as it can visually upset the viewers. To avoid such mistakes, video developers can use certain techniques. Start with selecting the background colors which must be neutral shades like white or grey that can be easily complemented with other colors. Next, select colors to use as the main shade, this shade will be used to draw attention to the overall design of the video. One or more colors can be selected for this purpose, depending on the purpose and the design. This method ensures that viewers will enjoy the blend of multiple colors, without compromising on the quality.
Focus on the purpose
The purpose of a video plays an important role in selecting a suitable color palette. Colors can convey a message faster than words. Let’s understand this by taking an example of developing e-learning videos, where the main purpose is learning. E-learning videos are highly instructional, which makes it essential for the creators to include various colors that can ensure that all the instructions are clearly stated and visible to the viewers. In this scenario, developers can avoid using dark colors such as red, black, and brown as backgrounds that can change the look of the video and make it look dull or dark. Learning should be a fun experience and learners should be presented with the same excitement as they would in virtual classrooms, this makes it mandatory that e-learning videos are incorporated with more positive visuals. The purpose of the video can greatly assist in developing videos, and every developer should learn about the main aim of the video before establishing their video.
Incorporating these tips while creating videos can get you better results but for more advanced and quality content videos you can also get in touch with companies such as Stylus Solutions located in India who can assist in creating quality videos, based on the requirements presented by the client.