When you hear the term ‘Graphic Designing’, what comes into your mind? Is it the visually spectacular commercials or the websites or magazines with stunning images? These are just a part of what graphic designing really is.

Many organisations commonly use graphic designing for their advertisements, web pages, user interfaces and branding including company logo and business cards, etc. They often hire a professional newsletter design company or a graphic design company to fulfil their designing needs. Stylus is one such graphic design company in Mumbai offering designing services for the past 12 years.

Basics of Graphic Designing

Having tried and tested numerous styles and techniques, we have come up with the following basics that go into making amazing graphics.

  • Lines

A line is one of the most basic design elements. Be it curved, straight, thick or thin, it can differentiate several items in a layout and attract the viewer’s eye in a specific direction. You can create interesting visual effects by simply using lines.

  • Shapes

Various geometric shapes can be used to express your ideas creatively. They can be used everywhere for creating minimalistic or complex designs. Shapes are easy to incorporate elements that provide clarity to your design.

  • White Space

In graphic designing, white space is an area that is left blank or contains only the background colours. Spaces add emphasis to an area in the design. Use spaces in your design efficiently. Leaving a lot of space gives an empty feeling, whereas not leaving enough space makes your design appear cluttered.

  • Balance

Balance is how the design elements are distributed evenly over a layout. Elements that form your design, such as shapes, lines, text boxes and images, need to be distributed symmetrically or asymmetrically. Symmetrical balance is where the designs are distributed evenly over the layout. In asymmetrical balance, scale, contrast and colours are used to achieve the design flow.

  • Hierarchy

Hierarchy is a design principle that determines which design elements should be in focus. It is used to give extra visual weight to certain crucial elements in your design. You can do this by using larger or bolder fonts, highlighting keywords, adding more focus to relevant or important images, etc.

  • Colour

Colour is an important design element used to convey the overall design tone. Choose your colours wisely depending on your target audience and the feeling you want to evoke in your audience. For example, gold and neutral shades project sophistication, bright colours convey happiness, and the blue colour creates a calm feeling.

You can try to master these elements or hire a graphic design company in Mumbai, such as ourselves, to help you improve your visual presence. Stylus Solutions is one such company in Mumbai that can create amazing and visually appealing graphic designs for your business. You can visit www.stylusolutions.com or mail your queries at [email protected].