The emergence of the internet has exploded the information and knowledge domain. Internet has become a worldwide stage for anyone who wants a little attention.
And this is what made content writers to be kind of a necessity these days. In this digital age, when everybody in cyberspace is trying to sell you something or just getting their message heard, they’ll all need content writers to provide them the voice.
So if you are a content writer, you are basically someone with a capability to convey a message to a larger audience in better words. With different types of content required, so are required different types of writers. Here are some of the various kind writers working today.
Who are the business writers?
Today, e-commerce is an ever-growing market. Companies involved in it need writers to describe thousands of products to their potential buyers, which is generally everybody. This corresponds to the general tendency of today’s world, to search for everything and anything on the Internet.
If not selling directly, many corporations need a face on the Internet to create a ‘brand image’. Business writers are even employed to handle the content a company regularly needs, such as internal communications and publications. Writers do a similar job on social media, which is essential for a successful PR campaign.
In a nutshell, a business writer could write for websites, products, company profiles, blogs, newsletters, and general articles.
What creative writers do?
Apart from generic creative writers from among movies and literature of all sorts, creativity is specially sought after in the advertising field. Copy writers come in handy to create the best possible marketing copy to catch the attention of the customers. A creative writer could write jingles, tag lines, hoarding content, brochures, scripts, stories for movies and TV show, and novels.
Who needs technical writers?
There are many variations here. As a technical writer, you might find yourself creating technical documents for end-users. So you need to have a certain understanding of the technical subject related to the product. This may include creating reports for a specific domain (science, manufacturing, banking, housing, etc.), user manuals for software, process flow and API documents for developers, educational books, etc. This also involves academic writers assisting students writing research papers.
What’s the role of an Instructional Writer (IW) or Instructional Designer (ID)?
An IW or ID is the one who develops study material in the form of a learning document called the storyboard, which is used to develop e-learning courses.
The ID designs the course structure, the high level topics to be covered, and the progress of the course. Based on the design the IW writes content in the form of a storyboard, with detailed instructions on animations, images, content, blogs, notes, etc. to be used in the course. The storyboard is then used by the developer to develop the online course following the exact instructions provided in the storyboard.