While creating your promotional or marketing strategy, you need to consider important points, such as target audience, promotional media, etc. However, the most crucial aspect of your strategy is still your content. No matter how much money you spend on marketing, you may not get the desired results if your content is poor.

Social media videos account for 80% of the consumer traffic, generating 1200% more shares than texts and images. Video content has proven to be a great contributing factor to the success of any marketing campaign. Many video development companies in Mumbai, like, Stylus Solutions, are now providing great video content designed specifically for marketing campaigns.

Let’s see some of the practices that may improve the quality of your video content.

  • Focus on the video SEO strategy

SEO can help people to find your videos easily. You can get a higher ranking from search engines such as YouTube, the second largest search engine in the world. You can follow certain steps to make your videos SEO-friendly. These include keeping your titles informative and short and adding keywords in your title and video descriptions. Focus on your thumbnails and try to show something engaging, high-quality, and appealing.

  • Explain clearly what your video is about

To get more views and exposure to your videos, provide enough information to help the viewers decide to stay. Provide an accurate synopsis, highlighting 4-5 important points while explaining what the audience will get from the video. You can also transcribe your videos in the text format that the viewers may refer to and decide if they want to watch it.

  • Apply social proof

Social proof helps you to increase conversions and build trust, making you look credible in your field. You can show the number of likes, shares, and comments to demonstrate how your content has helped many people. You may also provide video testimonials or feedback from your previous clients to bolster the credibility of your services and products.

  • Optimise your videos

The next crucial step is to optimize your video for conversions. During the video development phase, include a call-to-action in your video depending on your requirements. This is done for gathering leads, achieving sales, etc. For example, you can offer your landing page link to direct traffic to your website.

Try to post your video when your audience is most active for better engagement and a higher rank in the search. If possible, offer some incentives, such as giveaways, free courses, etc., attracting the viewers to watch and engage with your videos.

  • Find the best distribution methods

To improve engagement, you need to identify the right platform to reach out to your targeted audience. You may upload the videos on your site to increase traffic and improve the site’s performance. Popular video platforms, such as YouTube and Vimeo, are great for gaining exposure. You should share your videos to social media platforms like Facebook, Instagram, etc., for better reach and engagement.

These methods can certainly help you to create excellent video content. However, you may also save your time and efforts and contact one of the many video development companies in Mumbai, such as Stylus Solutions, to get your own highly engaging and appealing video content. You can visit www.stylusolutions.com or mail at [email protected].