Graphic design is an artistic expression that visually stimulates emotional and aesthetic feelings in an observer. There are some elements, basic principles and several other design techniques that are intrinsic in a skillful graphic design, which graphic designers typically follow in their craft. Here, we are going to list and explain the five most important principles that every graphic design company in Mumbai recommend.

Alignment and White Space

It is important that design objects are consistently aligned and not scattered all over the place. This rule of alignment doesn’t always apply to text only, it applies to every object which is required to be in the same frame with another object, vertically or horizontally.

White space is the part of a graphic frame which is without images, text and other graphical elements. White space is as important to design as other elements, so it is imperative that it is thoughtfully used.

Balance and Contrast

The difference in heaviness of elements in design has to be balance so that it doesn’t look uneven. Graphic objects are not required to of the same size but in perfect symmetry and asymmetry with each.

Contrast of design has to be vibrant to make it more appealing. Adding more color may infuse flamboyancy in the design and highlight the important bits that require to be seen.

Gestalt and Harmony

Gestalt refers to the meaningful whole in the design, which is usually made up of meaningless or irrelevant individual parts. The whole design is required to make sense not every graphic object.

The gestalt in a design is maintained through harmony. Graphical elements are required to be harmony with each and when they are, they together form visually convincing and meaningful whole.

Proximity and Rhythm

Different elements when grouped together in proximity, form a close bond with each. This way, different elements are connected and observer gets the idea of start and beginning of the design.

Rhythm is the flow of design. The transition of graphic elements and object has to be systematic or chronological so that abnormalities and variation are hardly recognized in the design.

Emphasis and Repetition

Emphasis means drawing attention to the eye in a graphic design. It is achieved by using other principles such as contrast, repetition, or movement. Changing the font in text or size, visual weight and color of objects can bring the emphasis to certain portions of design.

Repetition in design creates emphasis and visual consistency in design. Excessive repetition makes the design dull and monotonous.

Successful graphic designers in Mumbai are always determined to include above-mentioned principles to their graphic design projects. Make sure you also make use of them to share your creativity in effective way and avoid any design fiascos.