Nowadays, most people spend considerable amount of their time travelling and they spent almost 90% of that time on their mobile phones. However, nobody wants to spend time reading large paragraphs of text in articles or watching long videos.
Almost everyone prefers shorter articles or videos that are good enough to convey the intended message. These little pieces of information are preferred, as they save time and are easy to understand and retain. These bits of information are also known as micro content.
Due to the increasing demand and usage of mobile phones, micro content is trending and considered to be a more reliable method to convey information. Today, many micro content marketing companies are engaged in creating professional-level micro content.
Let us learn more about micro content and its types.
What is micro content?
Micro content is a small piece of information that can be easily shared online. It demands less time from a reader to convey information. Many social media sites, such as Facebook, Instagram, Twitter, LinkedIn, etc., use micro content. These platforms are known for displaying content that is more user friendly and easy to understand.
Micro content can send your message across within a few seconds. In today’s busy life, people do not have much time. So, instead of bombarding them with loads of information, it is always preferable to provide shreds of data at regular intervals.
In marketing, micro content plays an important role. It is utilised to quickly grab the audience’s attention and drives them to your business. It helps in portraying the appropriate information without compromising on accuracy. Micro content is often deployed to solve a specific problem or fulfil a certain need of the audience, within a small amount of time.
For example, you can add a link in micro content and guide the reader to your newsletter, website, blog, online course, etc. Micro content is generally smaller in size and can be easily uploaded on the Internet. It is also easy to integrate them on multiple platforms.
Types of Micro Content
Here are different types of micro content you can generate to engage with the audience.
In marketing, images play an integral part of your narrative. Our brain can process visual information a thousand times better than text. Photos look appealing and boost engagement with your readers. They also serve as an add-on, where you can provide a finishing touch to your content by adding an appropriate image. You simply need to take some time to search those relevant pictures, which can get the most attention. The main objective of adding photos should be to engage, educate, inspire and provoke the readers to take a particular action.
Videos are often more engaging than text and can provide a real-life account on any topic. These are also easy to upload on multiple platforms. Many people generally prefer videos, as these are easy to understand due to the visual aid they provide. Videos are also useful in search engine optimisation, as these are known to improve a website’s ranking in online search results.
- Graphics or Vector Images
Just like a well-written text, graphics equally play an essential role to enhance the content quality. Customised graphics help to bring some originality to your brand, while communicating ideas visually. Graphics can also attract the user’s focus to certain key contents on a page. However, try to avoid using larger size graphics as they may slow down your pages while loading on the web.
Tips are bits of information mainly focussing on one particular topic. These consist of information that is easy to read and mostly written to solve specific problems. You can add tips anywhere in your content. You can also use these regularly to draw the reader’s attention on one topic.
- Gifs and Memes
Today, the most preferred content on social media include memes and gifs. We know that most users only read around 20-30% of the text and the use of visual content has become a necessity in online marketing. Using memes and gifs will increase the engagement and make your content easily shareable.
Before using memes and gifs, check if your content is right for that kind of approach. It is advisable to determine if memes and gifs are relevant? Ask questions such as “Is this meme trending?”
If applied correctly, memes and gifs can work amazingly well, especially when your targeted audience is from a younger age group. You can also increase engagement in quick time, create connections and increase your customer base.
The types of micro content mentioned so far are known to increase engagement and traffic, if utilised correctly. You can keep experimenting on what fits best with your content and capitalise on it. You can facilitate an excellent micro content marketing campaign with some practice and a proper understanding of your target audience.
Successful application of micro content requires some form of experience. In such cases, you can always get some help by hiring one of the many professional micro video marketing companies in India. Stylus Solutions is one such company that creates interactive, visually appealing and shareable micro content for your business. You can visit www.stylusolutions.com or mail your queries at [email protected].