Are you someone who wants to increase your online presence? Do you want to advertise your brand on multiple platforms? Do you want to promote your services creatively and reach a wide variety of audience?
If you own a business or are working as a marketing professional, constantly troubled by such questions, you may want to consider using micro-content.
There are approximately 3.5 billion people in the world with smartphones and an access to the Internet. Many people prefer using their smartphones to find information and engage with other users online, mainly through mobile apps. However, studies also indicate that people have a short attention span, and you must convey your message to them within this short period.
The combination of increased mobile usage and decreased attention span has led to the rise of micro content. More and more organisations are now looking for professional micro content marketing companies that can help them create micro content for their businesses.
Let us understand more about micro content before focussing on creating the same for your business.
What is micro content?
Micro contents are short snippets of content that can be shared online. Its main objective is to convey a message quickly and precisely, leaving a long-lasting impression on the audience.
Micro content is used mostly on social media sites, such as Facebook, Instagram, LinkedIn, Twitter, etc. It helps to communicate better with the audience allowing to get your points across within a short amount of time.
Micro content plays an essential role in marketing strategy. It can be used as a bait to grab the attention of the target audience. It usually answers a particular question or solves a specific problem. You can add a link or a reference and divert the interested audience to your blog, website, or app.
Creating Micro Content
Here are some tips for creating exceptional micro content.
- Use appropriate images
People respond better to visual content. As it is said, the right picture is worth a thousand words and is capable of sending a message loud and clear to the audience. These images would have to be small in size and easy to incorporate into your content. You can use images in your micro content to enhance it, attracting the right audience.
- Choose the right platform
Ensure that you choose the right platform for your micro content. It certainly helps if you put your content in front of the right audience to increase the chances of getting more customers.
- Shorten your post
On social media sites, such as Facebookand LinkedIn, you can write as much as you want. There are other sites such as Twitter, where you have specific character limits and can only express everything within this predefined limit.
Try to express your content precisely in a few words. People with short attention span do not prefer long paragraphs. So, make sure your content is concise but captivating enough to convey your message.
- Write accurate and useful content
While micro content needs to be short, it should be equally effective. Character limitations should not compromise the content quality. Make sure that all the necessary information is provided. When it comes to videos and images, you may not have to write much. But you may still have to work on your writing skills and convey the message in fewer words as possible. It is one of the essential skills to produce quality micro content.
- Focus on the targeted audience
While creating micro content, always keep in mind why and for whom you are creating it. Always write audience-oriented content that attracts readers to your blog, website, etc. By providing correct information and solutions, you can earn the readers’ trust and convert them into potential customers.
- Keep it going
Be consistent and keep posting micro contents regularly. Publishing once a while, is not enough. It is crucial to post at regular intervals to keep your audience engaged.
- Always use call-to-action
Try to end each piece with a call-to-action. When you produce fantastic micro content, readers will want to know more about your services and products. Having a call-to-action at the end of your micro content guides the people towards your blog, website, or app, and they may end up subscribing to your services.
Micro content plays a crucial role in your content marketing strategy. If you want to boost your brand among the right audience, especially a younger audience, you need to incorporate micro content in your marketing campaigns. You can create micro content for your business or hire micro video marketing or micro content marketing companies to get the job done.
Stylus Solutions is one of such companies that you can get in touch with to develop precise and appealing micro content for your business. You can also visit our website at www.stylusolutions.com or mail us at email@example.com.