Is custom elearning content development your first choice when it comes to creating corporate training or would you prefer distributing those long PDF files and printed booklets to your employees? Given a thought, why?
That’s because today we are spoilt with options that are easily available in the market. These options have created a concentration breakdown for the current generation making it impossible for them to concentrate and read textual content – be it in printed form or a PDF. That’s where custom elearning development services come to your aid by providing interactive content that captures the attention of today’s generation and helps them focus and concentrate on the training.
When an organization plans for developing elearning modules, they have two main options:
- custom elearning content development
- off-the-shelf elearning content development
Let’s explore the features offered by the two and thus their impact on the employees.
- Focused Learning Objectives
Custom elearning content development aligns the content with specific learning objectives that focus on specific skills gaps, ensuring that the employees only spend time on what they need to learn and improve. Off-the-shelf elearning content development provides generic learning objectives that align with the topic being covered, focusing on the most common sections available for the topic.
- Specific Content
Custom elearning modules cover content that is specific to the organization’s and learner’s needs. These modules are developed with the learner’s goals, challenges, and preferences in mind. Off-the-shelf elearning modules cover content that is based on general market acceptance and requirements. This is because these courses are developed without having a specific audience in mind.
- Scenarios and role-plays
Custom elearning content development takes into consideration the organization’s experiences and real-life scenarios while developing the content. Thus, the scenarios and role plays are personalised making them more relatable to the employees taking the course as they have experienced them at their workplace. Off-the-shelf modules provide generic scenarios that are commonly noticed in the industry.
- Branding and training style
Utterly, butterly, delicious __________. Can you guess the company?
Wherever you go, our network follows. Can you guess the company?
Can you guess the company?
Can you guess the company?
Be it jingles, slogans, logos or colours – customers and employees connect to an organization mainly through its branding. Thus, branding is an essential element to be incorporated into anything associated with the organization. Custom elearning content development takes this vital point into consideration while developing elearning modules. The look-and-feel of the modules is created based on the company’s branding colours, while also incorporating their logo. Custom courses also incorporate the company’s slogans, mission, values, etc. where appropriate, thus, inculcating organizational values and loyalty into the employees. Off-the-shelf elearning modules have a generic look and feel and lack any incorporation of branding. Some off-the-shelf providers may offer to include the company logo in the modules, but that’s not branding.
- Background and illustrations
Illustrations are an important part of elearning modules and having custom illustrations that depict your workplace and dressing style helps employees relate to the scenario easily. Custom elearning content development provides customized illustrations and may include mascots too. However, off-the-shelf content lacks any such customization and generic stock images are used for scenarios.
- Multimedia and Interactivity
Custom e-learning modules often incorporate more multimedia elements, such as videos, animations, and interactive quizzes. These elements not only make the content more engaging but also cater to various learning styles—whether visual, auditory, or kinesthetic. Gamified learning, simulations, and virtual reality features keep learners actively involved in the process. Most off-the-shelf modules have limited multimedia elements compared to custom modules.
- Inclusivity
Custom elearning content development considers the organization’s diverse locations across the world and thus the need to cater to different end users. Custom elearning content development ensures that the content is relevant and optimized for diverse audiences by including multiple languages, making them accessible to learners across the globe. Some organizations providing custom elearning development services go a step further by also localizing the content to cater to the different cultures and beliefs across countries and religions.
Conclusion
In a nutshell, custom elearning content development focuses on employee needs, while off-the-shelf content development focuses on the topic at hand. Thus, custom e-learning modules have gained prominence, transforming how content is delivered to learners.
Creating meaningful, engaging, and learner-centric content requires a blend of instructional design expertise, subject matter knowledge, and technological innovation. Developers must focus on:
- Understanding the audience’s needs.
- Aligning content with specific learning objectives.
- Incorporating cutting-edge tools to deliver a seamless learning experience.
By offering personalized experiences, integrating engaging multimedia, and providing data-driven insights, custom e-learning modules have transformed how individuals and organizations approach education and training.
For institutions or businesses aiming to modernize their learning processes, investing in high-quality custom eLearning content development is key. Ready to take your training or educational initiatives to the next level? Explore custom e-learning solutions that make learning impactful, accessible, and future-ready.