Today, the online world is more accessible than the offline world. Most of us get information and knowledge from the online world. Who are the people who create this content? Well, its people like you and me. There are several content writers in Mumbai and blog writers in Mumbai who create fresh content every day. Would you like to be one of them? Then let’s take a look at the secrets to writing for the web.

People come to a website with a specific task in mind. If the writer know its users’ top tasks, the writer will be able to identify content to feature on the homepage or landing page. It’s also important for the writer to know who they are writing for when writing for the web. When they know their reader, they use words their readers use. By using words that the readers use, content will be meaningful and it will encourage the readers to revisit web pages again.

People read differently online than they do when they read in print.  On the web, people are in a hurry!  Web users typically scan for information when they are in a hurry. They skim information, looking for quick answers to their questions. For these reasons, always chunk your content. Chunking will make your content more scannable by breaking it into manageable sections or paragraphs.

Use more headings with less content under each heading. Questions often make great headings. Make liberal use of white space because that allows people to scan information easily. Less is more; be concise. Eliminate unnecessary words. Never use “click here” as a link — link language should describe what your reader will get if they click the link. Write the same words your readers would use when doing a web search for the information. This will ensure that the information is accessible.

Always use the journalism concept of “Inverted pyramid”. Start with the most important content and then provide the additional details. Always use pronouns such as “you” and if you are referring to an organization or government agency, use “we”. This creates a more approachable tone. Headlines or sub-heads with pronouns are especially effective.

Always use an active voice. For example, “The board proposed an idea” is better than “An idea was proposed by the board”. Always use short words, sentences and paragraphs. The ideal standard is five sentences per paragraph and no more than 20 words per sentence. If its exceeding this specified limit, use dashes instead of semi-colons or break the sentence into two.

On the web, it is OK to start with “but”, “and” or “or” if it makes sense. Use bullets and numbered lists. Don’t limit yourself to using this only for long lists – a lead sentence and two bullets is easier to read than three sentences. Uses images, diagrams and multimedia because these elements engage readers. They also reinforce the message on your page.

Always use simple language as it allows the users to find easily what they need and comprehend what they have found and then use it to meet their needs. It also important to keep your site fresh and up-to-date, especially when working with social media, blogs or micro-blogging websites. Use the Spelling & Grammar check feature of Microsoft Word to identify any errors as you write and edit copy.

With all data and information moving online, writers must adapt to the needs of the reader. This will make the content more user-friendly in nature which is the end goal.