You may often hear people say, “Your write-up don’t quite have, ummm… how do I say it…a certain flow.”  It is not uncommon for a writer to receive this kind of critique.

You can belong to the team of blog writers in Mumbai, New York, Dubai, Sydney, or any other part of the world; flow is a basic global requirement for writing. It’s not enough to only have an article filled with important information and facts. You may end up not having any flow, which is generally a composite of all sorts of issues within a write-up.

What a reader wants is to get a clear understanding of the intent of a writer. From start to finish, a reader expects a writer to be to the point. What’s more, they want the content to be easily readable, getting them exactly what was promised with the title.

Basic writing rules need to be followed globally to maintain the flow of content. So, if you are a freelance content writer in Mumbai or Miami or London, you may want to familiarize yourself with a few basics of maintaining certain flow in your content before taking up your next writing assignment.

Keep your ideas in a logical progression

An article, an essay or a paper, whatever it may be, your content needs to be designed to make the reader understand its basic intent. A reader will give into your narrative if it makes some kind of sense. So when you move point to point, make sure to remain logical in your approach. This can be achieved by using:

·         Punctuation correctly

·         Well-constructed paragraphs

·         Operational use of connecting words

·         Smooth changeovers between paragraphs and sections

Start with an implausible premise, and you may end up most of your audience early. Even if your write-up intends to reach unimaginable grounds, you need you start humble.

Logical progression is especially very important while creating courseware books or e-learning courses. This helps the students learn basic to complex topics gradually. E-Learning course development in Mumbai is progressing quickly, with logical progression of ideas being the key requirement for instructional designers who develop the content.

Maintain the central narrative intact

You need to convey the exact intent you want to express. So even when you want to develop a difficult argument, write every word with a clear purpose. Each and every word therefore should link back to that original theme. This is how the reader would able to comprehend, the context within those lines.

Create better transitions between paragraphs and sentences

This is quite imperative in keeping the flow in a write-up. The topic you just discussed in the previous paragraph,must in some way connect to the next. Let your current paragraph and sentence outright, pave the way for the next idea. If you can’t find any similarity then even the contrast would be sufficient.

For example:

“A logical flow of information needs to occur across the ENTIRE TEXT. Therefore the movement of information between and within paragraphs should be logical.”

Make each paragraph count

You need to identify the unique point in each paragraph. From start to end, the reader should feel connected to the main point identified. So describe a point with a beginning, middle and an end.

There are some basic points to ensure while writing a good paragraph:

·         Focus only on the main idea of the paragraph and all other sentences in that paragraph should be linked to and contribute to the main idea.

·         Use specific details as too much information creates unfocused paragraphs that might overwhelm the reader.

·         Make the paragraph clear and coherent so the details of the paragraph fit together in a way that is clear to the reader.

Place supporting ideas in order


Every fact or statement you put forward, must stress on the most important information right away. You need to ask yourself, as to what made you think of these facts in a certain order. Connect each fact or idea with some kind of rational thought.

If readers cannot refer to your ideas and thoughts clearly and consistently throughout the text, the meaning is lost and the chain is fragmented.

Know you audience

What your readers think of you often depends on what you think of your readers.

Underestimate your reader’s knowledge and ability to absorb information, and you may end up filling your content with too much extra information.

Knowing or anticipating who will be reading what you have written is the key to effective writing. To help you do this, try answering the following questions:

·         Who is my audience?

·         What does my audience already know about the subject?

·         What does my audience need to know?

·         What questions will my audience have?

·         What do I need to say to get this best attention?


Think of them as experts and you may lose the edge, thereby filling the text with uncomprehensive jargons and technicalities. So, just let this be your honest attempt to start a conversation rather than educating others.