Micro content has made its way not just into the education and training industry, but also into the world of marketing. Micro content marketing and micro video marketing are techniques that are commonly used to quickly share information regarding products and services, thus enticing the consumer within seconds.
Micro content is a stand-alone piece of information in the form of written text, an image, or a video that can be consumed in less than 10-30 seconds. It is often used as a teaser to lure customers towards larger pieces of content.
Micro Content Marketing
The purpose of micro content marketing is to share small bits of information with the customers rather than burdening them with large files to read through. This also allows you to stay connected to your customers daily. A customer may not get disturbed with small 10-30 seconds of consumable content daily. Micro content can be generated in different formats to keep the interest of the customers. Some of them include text blurbs (or one-liners), short listicles, interesting facts and statistics, FAQs, infographics, illustrations, memes, graphs, and tables. Most of the content shared on social media platforms are examples of micro content marketing.
Examples:
Text blurbs (One-liners):
At Stylus, we create the ‘write’ solutions.
Listicles:
Designing services – brochure, newsletters, visiting cards, letterheads, envelopes, books, e-learning courses, etc.
Interesting facts:
Stylus Solutions Pvt. Ltd. was listed among the top 10 e-learning and corporate training companies in 2022 by Insights India.
https://www.stylusolutions.com/blog/featured-in-the-success-insights-magazine
Interesting Statistics:
In 2021, Stylus Solutions Pvt. Ltd. created 800+ hours of ILT content within 9 months.
FAQs:
Whom do I contact at Stylus Solutions Pvt. Ltd. if I want to create e-learning courses for my organization?
Please send us an e-mail with details of your requirements at [email protected] or call us at +91-8976701147.
Infographics:
Illustrations:
Memes:
Tables:
The key to micro content marketing is to select the information you wish to share with the customers, select the right format to put it across and hire a creative mind to deliver it in the wittiest way. We at Stylus Solutions can help you create effective micro content marketing formats to market your products and services in the smartest way.
The team at Stylus Solutions combines its designing, e-learning and content development skills to make your marketing content time-efficient and entertaining.
The Power of Micro Video Marketing
The most powerful form of content is micro video marketing. Condensed engaging video material serves as an excellent method to share vital information in an efficient and simple manner. Since customers have limited time for focus, they prefer watching brief 30-second to 1-minute videos rather than reading extensive text-based materials. The following is an example of a 30-second marketing video: https://www.youtube.com/watch?v=SzxoleXvjBI
You can opt to create live video recordings or animated ones. Even short videos streaming concerts and events can be used for micro video marketing. Videos give a near real-life experience, thus helping the customer to retain what they have viewed. Thus, it acts as the most powerful tool for marketing needs.
Conclusion
Micro video marketing along with micro content marketing can enable you to connect with your customers better. Stylus Solutions provides detailed information about executing and implementing micro content components into your current marketing initiatives.