Whenever people talk about a specific company, the first thing that comes to our mind is the logo. But a brand is more than just a visual design.
Branding involves making your company look credible while marketing its products or services. It is designed to help you grab the customer’s attention. A professional graphic design company in Mumbai and other cities often operate to generate better opportunities for a business.
Let us look at a few effective design strategies that can help your company with its branding.
- Find the Brand’s Purpose
Every brand has a unique purpose behind it. When you create a brand, you probably know what product or service you are offering. Ask yourself the question – Are you building this brand to solve other people’s problems? If the answer is “Yes”, then you need to come up with ideas that will showcase to your audience exactly how you are going to solve their problems. You can do this with the help of a tagline, slogan and with different stories or other media.
- Identify the Target Audience
The primary foundation of your brand is always its target audience. Keep in mind to who exactly you are trying to reach. Research the needs and lifestyles of your target audience—this will allows you to understand their issues and difficulties. Focus on these particular issues and figure out your contribution in solving them.
- Perform User Research
Once a company has set its goals, then it is time for the designers to start their research. These professionals need to dig out information about the market and competitors, to build a unique logo and brand identity. Such research can offer you new ideas and open up different viewpoints that you may have not thought before.
- Find a Catchy Tagline
When you hear the words “Just Do It,” you think of Nike or in case of “I’m lovin’ it,” you think of McDonald’s. A memorable tagline is one of the best marketing strategies. A tagline is ideally a short sentence or phrase that defines the brand; but it should also be unique enough to stick out from others. Taglines allow your audience to connect with your message. They are great when you are looking to stand out in the market and build your own identity. So, make yours catchy enough for customers to recall your brand when they hear it.
- Choose the Right Colour
Selecting the correct colour combination is the best way to convey emotions, feelings, and experiences connected to your brand. Colour is the first thing an audience sees in any promotional material. Hence, select the colour that appropriately fits the theme of your products or services.
- Use Videos
Videos are easy to consume and can keep the potential customers engaged for an extended period. You can choose a more personalised look and generate a special feel for the product through videos. They are easily sharable and will stay in the audience’s memory for a long time. An expert graphic design company in India can create engaging videos for your brand that could be live-action or animated.
If you want your products or services to be recognised through a brand with a positive image, the design strategies we disused so far can be very useful. You may also get help from a graphic design company in Mumbai, such as Stylus solutions to help you with your brand design. For more information, you can visit our website at www.stylusolutions.com, or you can also mail your queries at firstname.lastname@example.org.