When you see a large billboard, a website page, or magazine covers with great graphics, you instinctively find many of them visually appealing. Graphics play an important role in helping you stand out in the crowd and establish your organisation as a brand.

If you own a business, you need to have a visually attractive website that catches the eyes of every visitor. A well-designed website helps you to look trustworthy, establish you as a brand, and turn your visitors into customers. Today, an expert graphic design company in Mumbai, like Stylus Solutions, has the expertise to create high-quality graphics designed to get attention.

Let’s see some of the essential graphic designing tips that one should follow while creating a website.

  • Use contrasting colours

Colours offer a great medium of communication and help to send your message effectively. Many colours have a specific tone, such as blue for calmness, purple for royalty, etc.

One of the most common mistakes that people make while designing their website is choosing a colour with no contrast, such as white, grey, and so on. These colour combinations fail to make a mark and get washed out easily. Hence, be sure to choose a colour with high contrast to convey what your brand stands for. Graphic design companies in Mumbai can help you choose compatible colours based on your website theme.

  • Apply simple and easy-to-read fonts

In web designing, readability is the most important factor. Using some fancy fonts on your landing page is often inadequate to make an impression and may drive the visitors away. Depending on the theme of your website, choose a simpler font that is comprehensible and can make each visitor to stay on your website for a long duration.

  • Use white space

You do not necessarily need to cover all your webpage with images, designs, or fillers. Online visitors prefer simple designs as compared to complex graphics. This preference makes white space or negative space more preferable and highly appealing. You must focus on a single element of your webpage, such as a text box, and leave white space around it. This look is found to be more attractive, helping to gain better attention.

  • Focus on alignment and structure

If your webpage elements are not properly aligned, it gives a cluttered look and may drive the readers away. Manage your headings well, as each line should consist of not more than 30-40 characters, including spaces, to make it easy to read.

  • Maintain consistency

The font should be consistent throughout the website. You may use a different font for sub-heading or sub-topic, but all main points should follow the same font style. It is also important to display high-quality images. If you use cool colours in an image, all the other images should follow the same tone.

These are some of the essential tips to help you create great graphics for your website. You can master them with some practice and time. However, you may want to save time and still get professionally designed graphics. In that case, you can always contact a graphic designing company in India, such as Stylus Solutions, to obtain appealing and highly engaging graphics for your website. You can visit www.stylusolutions.com or mail at [email protected].